Volvo cribs from the BMW art car playbook

Car will be auctioned off later this year

In an attempt to ditch their stodgy image, Volvo enlisted ten artists to transform an S60 into a public art display at the Zurich railway station.

Over the course of five days, the artists painted the car to stunning effect as a high-end camera captured their work every 10th of a second. The results are pretty impressive as the exhibit managed to draw the attention of more than 35,000 Swiss commuters.

While it's easy to brush this off as nothing more than a marketing stunt, the car will be auctioned off later this year with the proceeds going to charity.

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